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How Twitter is driving change in Saudi Arabia

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Which country has the fastest-growing Twitter market in the world? The surprising answer is Saudi Arabia, which ranks among the top users per capita anywhere.

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An estimated 51% of online Saudis maintain an account with the newly public social platform.

And in Saudi Arabia, the only country in the world to forbid women from driving, Twitter (and YouTube and Facebook) are nudging this ultraconservative society forward in ways that traditional protest cannot.

In 2012 (from GWI.7 to GWI.8) active Twitter usage in Saudi Arabia grew by a further 42% to hit the current level of 51% penetration.

One factor that’s likely to be driving this growth is the high levels of mobile internet usage. Sixty per cent of users in Saudi Arabia now access the internet by their mobile device. This is also the top global market in terms of time spent on mobile.

 

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Source – money.cnn.com

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